I'm currently writing one of my final papers in my English class on changing the mascots. I'm not asking for somebody to write my paper for me but I'm currently having some brainstorming issues. Show
In one section of my paper I am addressing the use of Native logos by corporations and companies. I haven't yet decided which ones I will use as examples because I'm hoping to use the "strongest" ones for presenting my side of the argument. So far I have:
These are just off the top of my head. I hope this isn't seen as lazy, I'm just trying to write my best possible paper. If anyone could think of some more better-serving examples then that would be greatly appreciated. Umpqua DairyPACKAGE REDESIGNMelting away the old to make way for the new Sprinkling fresh ideas into an iconic logoChallengeUmpqua Dairy began producing fresh, high quality ice cream in 1931 from a little wooden home in Roseburg, Oregon. Three generations later, the family owned business had built a trusted brand using a well recognized line of cartons that, unfortunately, weren’t reflective of the company’s modern personality. A packaging refresh was in order, and it needed to attract new first-time buyers while retaining Umpqua’s fiercely loyal fans. SolutionConsumers have grown more intentional with their purchasing decisions, choosing to buy products from brands whose stories they feel emotionally connected with. Knowing this, we felt it was important to first identify Umpqua’s brand attributes to figure out the stories we should be telling though their new packaging. What came out of this exercise was a richer understanding of Umpqua’s heritage, which we scooped up to use as inspiration for the package redesign process, and later, brand story development. Our design team undertook the task of revisioning the iconic packaging and recognizable Indian head logo that had been the mark of Umpqua Dairy since the 1940’s. They chose to redraw the logo with a modern eye and give it in a new home on the front of each carton, leaving room for descriptive flavor profiles that would leave buyers licking their lips. Our copywriters then topped the project off with the introduction of a new brand story, which was placed on the sidewall of each carton to provide consumers with the emotional touchpoint they were seeking to form a deeper connection. Next StepsUmpqua Dairy has been seeing pretty sweet results. Consumers have been loving the new packaging, creating an immediate growth in sales when comparing year to date. After seeing great success with the ice cream redesign, Umpqua chose to move forward with a refresh of their sub-brands of ice cream including No Sugar Added, Premium Lite Ice Cream, Nonfat Frozen Yogurt and Sherbet. The Umpqua people are an umbrella group of several distinct tribal entities of Native Americans of the Umpqua Basin in present-day south central Oregon in the United States. The area south of Roseburg is now known as the Umpqua Valley. At least four tribal groups have historically lived in the Umpqua River Basin: the Southern Molalla, the Lower Umpqua tribe, the Upper Umpqua tribe, and the Cow Creek Band of the Umpqua Tribe of Native Americans.[1] Before European settlement in the region, the tribes spoke several different languages, including Siuslaw (Lower Umpqua), Yoncalla (Southern Kalapuya), Upper Umpqua, Takelma, and the Molalla language. Archaeological evidence indicates that the Native American settlement in the Umpqua region began at least 8,000 years before the arrival of European settlers. [1] The name "Umpqua" likely derives from a Tolowa word for "a place along the river."[2] Other theories report that "Umpqua" means "thundering water," "dancing water" or "bring across the river."[3] Overview[edit]Lower Umpqua[edit]The Lower Umpqua (Kuitsh) tribe spoke the Lower Umpqua (Kuitsh/Quuiič) dialect of the Siuslaw language. Their self-designation was Kuitsh, Quuiič or Quuiich (″The Southern People″, probably derived from the words qiiuu, ″south″, and hiich, ″people″).[4] Prior to European settlement, the Lower Umpqua (Kuitsh) lived on the coast from Siltcoos River south to Tenmile Creek. [5] Today, the Lower Umpqua (Kuitsh) people are represented by the following tribes:
Upper Umpqua[edit]The Upper Umpqua people lived mostly on the South Umpqua River, near present Roseburg, Oregon and the Umpqua River upstream of the head of tide (present-day Scottsburg, Oregon). Their self-designation was Etnemitane, Tl'uu-dv-nee-yu (literally "prairie people") or simply Dv-nee-yu / Dv-ne ("people").[6] The now-extinct Upper Umpqua language formed with three other closely related languages the ″Oregon Athabaskan cluster″ of the Pacific Coast Athabaskan languages. By neighboring Athapascan-speaking peoples they were known as ″Umpqua River People″—in the original languages:
Today, the Upper Umpqua people are represented by the following tribes:
Cow Creek Band of Upper Umpqua[edit]Originally a band of the Takelma people along the South Umpqua River, Myrtle Creek, and Cow Creek, the Cow Creek people were called Cow Creek Takelma, or The Cow Creek Band. Today, the Cow Creek Band of Upper Umpqua are represented by the following tribes:
The Cow Creek Band of Umpqua Tribe of Native Americans is one of nine federally recognized indigenous Tribal Governments in the State of Oregon.[7] They were the first tribes in the Oregon Territory to sign a treaty with the US government, on September 19, 1853.[1] As a result of the treaty, the Cow Creek Tribe became a landless tribe, ceding more than 800 square miles of Southwestern Oregon to the United States.[7] The Cow Creek Tribe never received the reservation their treaty promised, but even without a reservation, the people remained in their homelands.[7] Southern Molalla[edit]The Molala were living along the Deschutes River. They later moved to the headwaters of the Umpqua River and Rogue River. Today, the Molalla people are represented by the following tribes:
History[edit]The Native Americans who lived in the Umpqua region prior to European settlement
The first known contact with whites was with fur trappers in the late 1700s. In the 1820s, the Hudson's Bay Company began intensive trapping of beavers and regular trade with the Native Americans in the Umpqua Basin.
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What happened to Umpqua ice cream?Umpqua Dairy announced Friday it is being sold to a family based ice cream company in Fresno, California. Umpqua Dairy, a Roseburg mainstay that was been owned by the Feldkamp family since it was founded 89 years ago, is being sold to another family-owned dairy company.
Is Umpqua dairy still in business?Umpqua Dairy, a Roseburg mainstay that was been owned by the Feldkamp family since it was founded 89 years ago, is being sold to another family-owned dairy company. Umpqua Dairy officials said they are working with Producers Dairy to transition ownership of the company while maintaining its family-owned status.
Where is the head office of Umpqua?Headquarters are in the Umpqua Bank Plaza, formerly the headquarters of Benj. Franklin Savings and Loan. The firm has two principal operating subsidiaries: Umpqua Bank (the Bank) and Umpqua Investments (formerly Strand, Atkinson, Williams and York (Investments)).
What are the subsidiaries of Umpqua Bank?The firm has two principal operating subsidiaries: Umpqua Bank (the Bank) and Umpqua Investments (formerly Strand, Atkinson, Williams and York (Investments)). The company’s main operating segments are personal banking and lending, business banking and lending, and wealth management. The bank serves consumers and businesses in the community.
Who makes Umpqua ice cream?Ormond Feldkamp and Herb Sullivan started the company in 1931. Two generations later, Ormond Feldkamp's grandsons Doug and Steve Feldkamp carry on the family business today.
What happened to Umpqua ice cream?Umpqua Dairy announced Friday it is being sold to a family based ice cream company in Fresno, California. Umpqua Dairy, a Roseburg mainstay that was been owned by the Feldkamp family since it was founded 89 years ago, is being sold to another family-owned dairy company.
Does Tillamook own Umpqua?Umpqua Ice Cream
Umpqua is the brand of ice cream that parents buy instead of Tillamook at Safeway because it's cheaper, ruining what otherwise would have been a perfectly good birthday party.
Does Umpqua ice cream have eggs?Contains: Egg, Milk. *According to the FDA no significant difference has been shown between milk derived from rBST treated and non-rBST treated cows.
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