How to interact on facebook as your business page

How to interact on facebook as your business page

  • It's possible to comment as a page on a Facebook post if you're in charge of a Facebook business or community page, even if the post is on a different Facebook page.
  • Doing this can spread awareness, serve as free advertising, and help you build rapport with customers or potential community members.
  • Visit Business Insider's homepage for more stories.

Facebook makes it easy for business owners and community moderators to use their pages in harmony with their own personal Facebook page. You can comment as the business or page itself while using the interfaces there, and still go back to the rest of Facebook and comment as yourself. 

However, sometimes it can be good for marketing or awareness to go out into the rest of Facebook and comment as your page or business on outside posts — for example, if you want to offer customer service to those complaining about your product, or start a communication exchange with another local business. 

If you want to do that, it's very simple, and it doesn't even require any logins, logouts, or settings changes. 

Note that you can only do this on another page, not on someone's profile — and only if the page is public, and not a private one that only one of your profiles was invited to.

Here's how to comment as a page on Facebook on your Mac or PC. 

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How to comment as a page on Facebook

1. Log into Facebook in a browser and go to the post you want to comment on.

2. Next to the comment button, you'll see your profile icon with a little dropdown arrow next to it. Click on it.

Click on your profile icon next to the comment field. Melanie Weir/Business Insider

3. Select the name of the page you want to comment as from the dropdown menu, then make your comment.

Select the page you want to comment as, then comment. Melanie Weir/Business Insider

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Melanie Weir

Freelance author

Melanie Weir is a freelance author for Insider, mainly focusing on the Tech Reference section, but occasionally contributing to Lifestyle and Entertainment topics as well. She is also a freelance writer for ScreenRant, and is the Lead Weekend News Editor at TheThings.com. In her spare time she writes plays for both stage and screen. She can be reached at , or through LinkedIn.

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When you have a Facebook business page, you have two separate profiles with Facebook: your personal profile and your business page profile. Each profile allows you to view Facebook, post status updates, and comment on other posts. But depending on which profile you’re using, you show up as either your personal profile (you) or your business page profile.

In addition, each profile has its own news feed:

  • Your personal profile news feed: Based on your friends’ status updates and the business pages you’ve liked as your personal profile

  • Your business page profile news feed: Based solely on the pages you’ve liked as your page

Switch your profile view

Start by changing your profile view from personal profile to page profile. To do that, follow these steps:
  1. Log in to Facebook as you normally do.

  2. Click the Account drop-down arrow in the top-right corner of the page.

  3. From the drop-down menu, choose the business page link that you want to use.

    This menu is where you toggle among your personal and page profiles. If you’re an Admin of several pages, you need to select the correct page.

After you click the preferred page link, you’re taken directly to that page. Now you’re viewing your business page “as” your page, not as your personal account with admin privileges for the page. This point is an important one to understand, and you may need to switch between your personal profile and your page profile to see the differences.

When you change over to working as your page, you should see your page’s Admin panel expanded to include these sections: Notifications, Messages, New Likes, Insights, and Page Tips.

How to interact on facebook as your business page

Your business page news feed

We’re sure that you’re used to seeing your personal account news feed. Well, a business page can have a news feed, too! Your page profile news feed is based solely on the pages you’ve liked as your page. To see that news feed, click the link in the top-right of the page called Home.

This feed functions just the same as your personal profile news feed, except that it’s filled with posts from other Facebook pages that you have liked. If you haven’t liked any pages yet as your page, you won’t have anything in this news feed. You can’t like a personal account as a page, so this feed shows only page updates.

To switch back to your personal profile, follow these steps:

  1. Click the Account link in the top-right corner of the page.

  2. From the drop-down menu, choose Use Facebook as your personal account name.

    This menu is where you toggle your personal and page profiles.

There’s one more little view that you need to understand. When you’re on Facebook as yourself, and you go to your page, you see a notification bar at the top of the page. Notice the word Voice and the link to change to yourself.

But wait! You might say, “But I am myself!” This Voice notification and link replace what was previously called Posting Preference and was part of the editing dashboard. Facebook pulled it out to make it very obvious “who” you are while you’re on your page: your personal account or your page.

How to interact on facebook as your business page

Tips for switching between personal and business pages

Now that you’ve had a chance to see your profile options and are comfortable switching between them, here are a few tips:
  • If you’re viewing Facebook with your page profile, and you go to another business page for which you’re an Admin, you won’t be able to do any Admin stuff (editing, posting as that page, and so on) until you switch back to your personal profile.

  • You can’t post as your page on anyone’s personal Facebook profile, but you can post as your page on another page.

  • Try not to be too spammy by posting as your page all the time. Yes, this option is a great way to promote your page, but remember that Facebook is a social network, not a place to go dropping your business name everywhere!

If your Facebook business page is a service that you offer, go back to your personal Facebook profile, and add a little bit to your About tab about your new page’s location. If your business is something that you want to keep completely separate from your personal profile on Facebook, skip these steps.

To link to your business page from your personal profile, follow these steps:

  1. Click your name in the top right corner of any page on Facebook.

    This step takes you to your personal timeline.

  2. Find the About link below your picture, and click it.

    This brings you to an interface in which you can edit all the bits and pieces of your personal account.

  3. Click the Work and Education Edit button.

    You can use the Work and Education section to add your new page address.

  4. Type the name of your new business page.

  5. When you see the page come up in the suggestions, click it to add it to your Work section.

    Fill in your position and any other important information (address and so on).

  6. Click the Add Job button.

  7. Click the Done Editing button.

    How to interact on facebook as your business page

Make sure that the viewing option is set to Public so that people will be able to see your page linked and be able to click through to it. You can change the icon by clicking the drop-down arrow while you’re in Editing view and selecting the world icon (public).

Another creative idea is to put your business page URL on your personal profile’s cover photo. You have to do a little photo editing, but the result will help move people over to your page. Or you can put your website address on the image.

How to interact on facebook as your business page

About This Article

About the book authors:

Stephanie Diamond is a marketing thought leader with 20+ years of experience building profits for both small business and multibillion dollar corporations. She is the founder of Digital Media Works, Inc. John Haydon owns Inbound Zombie, a consultancy that provides nonprofits with strategic training about Facebook.

This article can be found in the category:

  • Marketing ,

How do I change who I am commenting as on Facebook?

Tap in the top right of Facebook, then tap your name. Tap Switch Profiles in the top right, then select the Page you want to switch into. Go to the Page post you want to like or comment on.

How do I interact with myself as my business page?

In the bottom right, tap the circle with your profile picture and select your Page or your profile. Keep in mind that actions taken while interacting as your Page in your group will be recorded as taken by the Page in places like notifications.

How do I comment as my business page on Facebook?

To like or comment on another Page's post as your Page:.
Tap. in the top right of Facebook..
Tap Pages..
Go to the Page post you want to like or comment on..
Tap your profile picture in the bottom-right corner of the post..
Select the Page you want to like or comment as..
Like or comment on the post..