Why does bath and body works discontinue popular scents

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Why does Bath and Body discontinue scents?

Bath & Body Works frequently discontinues fragrances to make room for new products. Though customers may think their favorite scents are gone forever, many discontinued products are actually sold exclusively on the Bath & Body Works website.

Why do popular perfumes get discontinued?

Sometimes, when a formula is too old, brands may take the easier route and let the fragrance go rather than have to update the formula. Other times, fragrances disappear off shelves when there is a change of business ownership.

Does Bath and Body Works Bring Back Old scents?

Those specific Bath & Body Works retired scents you always loved, but you just can't find anymore? We're bringing them (and a few of your other favorites) back. Yes, really!

What does it mean when a perfume is discontinued?

Perfumes get discontinued when a manufacturer decides to stop selling their perfume, and given how competitive the fragrance industry has become it should come as no surprise that this happens often.

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