_____ is the marketing of products to companies, governments, or not-for-profit organizations for use
in the creation of goods and services that they then produce and market to others. - Business marketing
Which of the following is an organizational buyer?
A. Girl Guides buying mint cookies to sell in their local neighbourhood to raise funds for charity.
B. A girl buying Timbits from Tim Hortons.
C. A couple buying a mega pack of cleaning supplies from Costco for their cottage.
D. A group of friends pooling their funds and buying a Lotto 6/49 ticket. - A. Girl Guides buying mint
cookies to sell in their local neighbourhood to raise funds for charity.
Which of the following statements represents an organizational buying decision?
A. Mr. Crowe buys a Toyota minivan to commute to work.
B. A dentist buys a new DVD player for her den.
C. Mr. Langley hires a housecleaning service to clean his apartment.
D. A restaurant owner hires a snow removal service to keep the parking lot clear for its clients. - D. A
restaurant owner hires a snow removal service to keep the parking lot clear for its clients.
Which of the following is true about organizational buyers?
A. Their total purchases in a year are far more than that of ultimate consumers.
B. They purchase and lease smaller amounts of supplies than ultimate consumers.
C. They purchase only business services for their firm.
D. They purchase only raw materials for their firm. - A. Their total purchases in a year are far more than
that of ultimate consumers.
An industrial firm: - in some way reprocesses a product or service it buys before selling it again to the
next buyer.
Marker Jimmy's Co., a large cocoa-bean processor, buys cocoa beans and converts the beans into
cocoa powder and cocoa butter, which is sold to companies that manufacture consumer products
containing chocolate. Marker Jimmy's Co. is operating in a(n) _____ market. - industrial
A manufacturer of consumer food products for the Chinese market in North America buys several
thousand tonnes of camellia nuts annually. It converts those nuts into cooking oil that is popular among
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